# Septra Brand Guidelines

## Brand Overview

Septra is the Business Operating System for the AI Era. We help small and medium businesses deploy a digital workforce — AI agents that automate marketing, sales, and operations. Our brand reflects modern intelligence, warmth, and approachability.

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## Color Palette

### Primary Colors

| Name | HSL | Hex | Usage |
|------|-----|-----|-------|
| Primary Orange | `28 78% 57%` | `#E08A3E` | Primary brand color, CTAs, accents |
| Navy | `240 20% 12%` | `#1A1A2E` | Secondary brand, dark text, dark mode |
| Primary Glow | `24 85% 50%` | `#EC6E14` | Hover states, emphasis |

### Core UI Colors

| Name | HSL | Usage |
|------|-----|-------|
| Background | `210 20% 98%` | Page background |
| Foreground | `240 20% 12%` | Body text |
| Muted | `210 20% 96%` | Card backgrounds |
| Muted Foreground | `220 10% 46%` | Secondary text |
| Border | `220 13% 91%` | Dividers, borders |

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## Typography

### Font Families

- **Display / Headings**: Space Grotesk (weights: 400–700)
- **Body / UI**: Inter (weights: 300–700)

### Type Scale

| Element | Font | Size | Weight |
|---------|------|------|--------|
| H1 | Space Grotesk | 3rem+ | 700 |
| H2 | Space Grotesk | 2rem | 600–700 |
| H3 | Space Grotesk | 1.25rem | 600 |
| Body | Inter | 1rem (16px) | 400 |
| Small | Inter | 0.875rem | 400–500 |

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## Logo Usage

### Available Formats

- **septra-logo.png** — Full logo (high-resolution PNG)
- **septra-logo.webp** — Optimized web format
- **septra-icon-512.png** — Square icon (512×512)
- **apple-touch-icon.png** — iOS icon (180×180)

### Clear Space

Maintain minimum clear space equal to the height of the "S" in Septra on all sides.

### Minimum Size

- Digital: 120px wide
- Print: 25mm wide

### Don'ts

- Do not stretch or distort the logo
- Do not change logo colors
- Do not place on busy backgrounds without a container
- Do not add effects (shadows, glows, outlines)

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## Voice & Tone

- **Intelligent** — Demonstrate AI expertise without being intimidating
- **Warm** — Use conversational language; we're a partner, not a vendor
- **Results-focused** — Lead with outcomes and ROI
- **Clear** — No jargon; make AI accessible to non-technical business owners

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