Septra01Executive Summary
Summit Peak scored 14/100 on its AI Search Visibility Scan — the brand is virtually invisible when potential customers ask ChatGPT, Gemini, or Perplexity for HVAC and plumbing recommendations in the Denver metro area.
Across 14 buyer-intent test queries (such as 'Who is the best emergency furnace repair company in Denver?' and 'Top rated tankless water heater installers near me'), AI search engines recommended local competitors like Applewood Plumbing, Blue Sky Plumbing, and Golden Rule 93% of the time, while omitting Summit Peak entirely.
The root cause is a lack of LLM-crawlable structured entity data, unindexed pricing/service capability guides, and missing third-party citations on authoritative local directories. The action plan below details the steps needed to establish Summit Peak as a primary entity source in AI knowledge bases.
02ChatGPT (OpenAI GPT-4o Search)
Not mentioned for 'Emergency Furnace Repair Denver' query
ChatGPT recommended three competitors (Applewood, Blue Sky, Cooper Heating) and cited their 24/7 service policies. Summit Peak was not mentioned despite offering 24/7 emergency response.
Missing from commercial tankless water heater recommendations
When asked for top-rated Navien and Rinnai tankless water heater installers in Denver, ChatGPT directed users to regional franchise distributors and competitors with clear brand authorization badges.
03Perplexity AI
Mentioned as a reliable Heat Pump contractor in South Denver
Perplexity cited Summit Peak Home Services as a heat pump installation option in Englewood/Centennial alongside Golden Rule. This was the brand's only AI visibility win across all 14 tested queries.
Not cited for plumbing pricing transparency queries
Perplexity cited competitor blog posts for queries about 'average drain clearing cost in Denver'. Summit Peak has no public pricing guides for Perplexity's web scraper to extract.
04Google Gemini
Gemini surfaces Google Maps Local Pack competitors exclusively
Gemini's AI Overviews heavily favor entities with complete Google Business Profile attributes, high review velocity, and structured FAQ pages. Summit Peak's GBP lacks structured service attributes.
05Prioritized Action Plan
| # | Action | Expected impact | Effort |
|---|---|---|---|
| P1 | Publish '24/7 Emergency HVAC Repair Denver' page with LocalBusiness schema | Establishes entity presence for ChatGPT & Perplexity emergency queries | 2 hrs |
| P1 | Publish 'Denver HVAC & Plumbing Cost & Pricing Guide 2026' with structured tables | Captures pricing-intent citations across Perplexity and Gemini | 2–3 hrs |
| P2 | Complete Google Business Profile service attributes and upload 15 verified job photos | Improves Gemini AI Overview inclusion rate | 1 hr |