Business Analyst · Sales, Finance & Ops
Elana

The business analyst that turns your CRM and ERP into weekly reports you can act on.

Elana is a fully autonomous business analyst. It analyzes your CRM and ERP data — Odoo and HubSpot — to produce departmental reports covering sales, finance, inventory, and purchasing. Everything comes from your connected knowledge base, not manual input.

Reads real CRM and ERP data — Odoo and HubSpot.
No manual data entry — built from what's already synced.
Four departments covered — sales, finance, inventory, purchasing.
Elana
Active — running now
Elana
Business Analyst · Sales, Finance & Ops
Published the weekly sales pipeline report from HubSpot data.
Flagged a low-stock SKU in the weekly inventory report.
Generated the executive health report from Odoo ERP data.
What Elana Does

Five weekly reports, zero manual input

Elana turns synced CRM and ERP data into departmental reports.

Sales pipeline analysis

Reports on pipeline stage, movement, and coverage from your CRM.

Finance reporting

Surfaces invoicing and receivables trends from ERP data.

Inventory analysis

Flags stock levels and movement patterns that need attention.

Purchasing reporting

Tracks purchase orders and supplier activity against commitments.

Executive health reporting

Rolls the departments into a single top-line readout for leadership.

Knowledge-base grounded

Pulls every figure from the connected KB, never manual entry.

A Day With Elana

One day, start to finish

Elana is running now
8:00 AM
action
Data pull

Pulled fresh Odoo and HubSpot data from the knowledge base.

8:30 AM
publish
Executive health report

Generated one readout across all departments.

9:15 AM
insight
Sales pipeline report

Flagged two deals stalled in the same stage.

10:30 AM
insight
Invoicing report

Surfaced receivables aging past the usual window.

1:00 PM
alert
Inventory report

Flagged a low-stock SKU ahead of reorder.

2:30 PM
publish
Purchasing report

Ran the report and posted the full weekly set.

Questions

What people ask before trying Elana

Where does the data actually come from?+

Your connected knowledge base — Odoo and HubSpot sync into it, and Elana reports from that. No manual data entry.

Is this just a dashboard, or does it tell me what to look at?+

It's a report, not a raw dashboard — Elana flags what's off so you read the signal, not the entire dataset.

How do I know the numbers are current?+

Reports run weekly against the latest synced data, and each report reflects the data as of its sync time.

Can it see data outside my CRM and ERP?+

No — it's scoped to sales, finance, inventory, and purchasing, drawn from Odoo and HubSpot.

Does it need me to feed it data every week?+

No. Because data flows through the connected knowledge base, weekly reports generate without manual input.