User Guides
The Autonomous Marketing Suite Guide
Discover how Nova (CMO), Pulsar (Paid Ads), and other agents coordinate marketing campaigns.
Septra is powered by a coordinated team of specialized AI agents. Unlike standard chatbots, our agents operate in loops: they receive goals, inspect workspace databases, cross-reference your knowledge base, outline strategies, and draft content for review.
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The Strategic Core: Nova (CMO)
Nova acts as the supervisor and chief strategist of your workspace.
- Role: Oversees the entire agent workforce, prioritizes growth opportunities, and compiles the weekly Workspace Strategy Audit.
- Integration access: Reads aggregated CRM metrics, historical SEO logs, and Google Ads accounts.
- Collaboration: Nova can invoke the specialist sub-agents listed below to research details or execute content drafts, summarizing their outputs for your team.
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The Specialist Agent Workforce
1. Rally (Ads Specialist)
- Goal: Optimize search campaigns, budget execution, and bidding strategies.
- Workflow: Rally scans search campaign configurations and keywords daily to identify wasted budget (e.g., poorly performing search terms) and drafts negative keyword recommendations or budget reallocation proposals.
- Execution: Rally operates in *draft-mode only*. It creates recommendations on your Taskboard; it will *never* edit your Google Ads live accounts directly.
2. Pulsar (Growth/Outbound Agent)
- Goal: Drive cold outreach campaigns and optimize lead generation.
- Workflow: Pulsar reads your Instantly.ai campaigns, parses sequence copy, and identifies low-converting emails. It drafts alternative sequence variants and checks target lists for missing personalization fields.
3. North (SEO & Keyword Analyst)
- Goal: Build organic authority and plan SEO landing page content.
- Workflow: North performs competitive keyword research, analyzes page structure, and designs landing page outlines designed for high conversion.
4. Luma (Content Creator)
- Goal: Write copy, blog articles, and social media updates.
- Workflow: Luma is summoned by Nova or the team whenever a content task is generated. It references the Knowledge Base to write using your exact brand voice, ensuring terminology guidelines are followed perfectly.
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Agent Auditing & LLM Grounding
To guarantee high reliability and safety:
- Task Logging: All agent thinking loops, database reads, and draft iterations are recorded. You can view the exact steps an agent took by clicking the task in the Taskboard.
- Zero Halucinations: When writing reports or answers, agents are bounded by your Knowledge Base files. If a fact is missing, the agent will declare it lacks context rather than inventing details.
- Standard Models: Agents utilize high-reasoning, instruction-tuned large language models configured for data privacy. All inputs are executed on isolated runtimes.