Google Ads Configuration Guide

Connect your Google Ads account to Septra to unlock real-time ad performance analytics, campaign auditing, and automated budget recommendations powered by your autonomous AI marketing team.

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1. Overview & Value to Your AI Team#

By linking Google Ads to your Septra workspace, your AI agents (specifically the CMO Agent and Paid Ads Optimizer) gain secure, read-only visibility into your ad performance.

Once connected, your AI team will automatically:

• Audit active Search, Display, and Video campaign structures.
• Monitor daily ad spend, Impressions, Clicks, Click-Through Rates (CTR), and Cost-Per-Acquisition (CPA).
• Identify underperforming ad groups and budget bottlenecks.
• Generate weekly multi-channel attribution reports comparing ad return on investment (ROAS).

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2. Prerequisites Before Connecting#

Before setting up the connection, ensure you have:

1. Septra Workspace Role: Owner or Admin privileges in your Septra workspace.
2. Google Account Access: Administrative or Standard access to the Google Ads account (or Google Ads Manager / MCC account) you wish to connect.
3. Active Campaigns: At least one active or historical campaign in Google Ads to ingest performance telemetry.

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3. Step-by-Step Connection Instructions#

Follow these simple steps to connect Google Ads:

Step 1: Navigate to Intelligence Sources#

1. Sign in to your Septra Workspace.
2. From the left sidebar navigation, click Intelligence.
3. Locate the Advertising section.

Step 2: Initiate Google Ads Connection#

1. Click the Add Connector dropdown button in the Advertising section.
2. Select Google Ads from the list of ad platforms.
3. You will be redirected to the secure Google OAuth authorization page.

Step 3: Authorize Google Account Permissions#

1. Sign in with the Google Account that manages your Google Ads account.
2. Review the requested read-only permissions (*View your Google Ads campaigns and performance data*).
3. Click Allow to grant access and return to Septra.

Step 4: Select Your Ad Account#

1. Once redirected back to Septra, select your target Google Ads Customer ID from the account dropdown menu.
2. Click Save & Connect.

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4. Data Sync & Status Management#

• Automated Daily Sync: Septra automatically refreshes your Google Ads data every day at 07:00 UTC.
• Manual Sync: You can trigger an instant data refresh at any time by navigating to Intelligence → Google Ads and clicking the Sync Now button.
• Status Indicators:
  • Connected (Green): Account linked and data syncing normally.
  • Connecting (Yellow): Initial data synchronization in progress.
  • Expired (Red): Google authorization token expired or revoked. Click Re-authenticate to restore connection.

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5. Data Privacy, Security & Safeguards#

• Read-Only Access: Septra connects using read-only API scopes. Septra cannot create, pause, edit, or modify your Google Ads campaigns directly.
• Human-in-the-Loop Control: Any recommended ad copy adjustments or budget changes produced by your Paid Ads Optimizer agent are presented as actionable recommendations or tasks for human review.
• Encrypted Storage: Credentials and tokens are encrypted at rest using enterprise KMS protocols and never shared with third parties.

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6. Troubleshooting & Connection FAQs#

Q: Why isn't my Google Ads account showing up in the dropdown?#

Ensure the Google email account you signed in with has direct or manager (MCC) permissions on the Google Ads account. If your account is under a Manager Account, ensure the MCC user granted access.

Q: What should I do if the connection status displays "Expired"?#

Google OAuth tokens may expire if password settings change or if access is revoked in your Google Security settings. Click Re-authenticate on the Google Ads details page in Septra to renew access.

Q: How long does initial synchronization take?#

Initial telemetry sync typically completes within 2 to 5 minutes depending on the total volume of historical campaigns.