Social Media Publishing & Approvals

To maintain complete brand safety, Septra implements a strict Human-in-the-Loop (HITL) approval flow. While AI agents can write copy, optimize schedules, and select target channels, they *cannot* publish content to your live social accounts without your explicit, manual authorization.

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The Social Media Workflow Loop

graph TD
    A[Luma Agent drafts post] --> B[Nova CMO reviews & edits]
    B --> C[Post appears on Taskboard]
    C --> D{User Action}
    D -- Approve --> E[Published to Social channels]
    D -- Edit/Reject --> F[Re-draft or discard]

1. Draft Creation

When an agency or marketing lead requests a campaign, the Content Creator (Luma) researches your workspace's Knowledge Base to draft posts. Luma generates variations tailored for different channels:

• LinkedIn: Professional tone, formatting with line-breaks, and tag highlights.
• X (Twitter): Short, high-impact statements, under character limits.
• Facebook & Instagram: Engaging stories with media recommendations.

2. Strategic Quality Control

Before the draft reaches your dashboard, Nova (CMO) reviews Luma's work. Nova checks:

• Does this post align with the weekly marketing goals?
• Is it referencing the correct product URLs and landing pages?
• Does it conflict with any active ad campaigns?

3. The Taskboard & Approval Dashboard

Approved drafts are placed as pending items on your workspace Taskboard under the Social Queue column.

• Reviewing: Click the task to view the draft text, target platforms, and planned publishing times.
• Editing: You can edit the text directly in the Taskboard panel if you want to make quick adjustments.
• Approving: Click Approve & Publish. The post is queued and dispatched to connected channels at the designated time.
• Rejecting: Click Reject. You can leave feedback (e.g., *"Make the tone more casual"*), and Luma will generate a new revision.

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Connecting Social Accounts

To allow agents to queue drafts for your platforms, you must link your channels:

1. Go to Settings > Social Connections.
2. Select the channels you want to link (LinkedIn, Facebook Page, X/Twitter, etc.).
3. Authorize via the secure connection prompts.
4. Once connected, these profiles will appear as target destinations on your drafting dashboard. All connections utilize encrypted session tokens.