LinkedIn Ads Configuration Guide

Connect your LinkedIn Campaign Manager account to Septra to provide your AI marketing agents with B2B ad performance metrics, lead form response rates, and demographic breakdowns.

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1. Overview & Value to Your AI Team

Linking LinkedIn Ads to your workspace gives your AI team (CMO Agent and Paid Ads Optimizer) deep visibility into your B2B marketing channels.

Once connected, your AI team will automatically:

• Track campaign spend, impressions, clicks, lead form completions, and cost-per-lead (CPL).
• Evaluate lead generation form responses and conversion performance.
• Analyze firmographic audience analytics (company size, member job function, industry, and seniority breakdowns).
• Compare B2B ad efficiency against Google Ads and Meta Ads inside unified attribution reports.

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2. Prerequisites Before Connecting

Before setting up the integration, confirm:

1. Septra Workspace Role: Owner or Admin role in Septra.
2. LinkedIn Account: Account access to LinkedIn Campaign Manager with Account Manager, Campaign Manager, or Viewer access on the ad account.

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3. Step-by-Step Connection Instructions

Follow these steps to link LinkedIn Ads:

Step 1: Open Intelligence Sources

1. Sign in to your Septra Workspace.
2. Click Intelligence in the left sidebar navigation.
3. Locate the Advertising section.

Step 2: Initiate LinkedIn Connection

1. Click Add Connector in the Advertising section header.
2. Select LinkedIn Ads from the list of connectors.
3. You will be redirected to the secure LinkedIn OAuth sign-in page.

Step 3: Authorize LinkedIn Access

1. Sign in with your LinkedIn credentials.
2. Review the requested permissions (*rads*, *rads_reporting*).
3. Click Allow to grant access and return to Septra.

Step 4: Select Your Target Account

1. Choose your LinkedIn Ad Account ID from the account dropdown list.
2. Click Save & Connect.

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4. Data Sync & Status Management

• Automated Daily Sync: Septra synchronizes LinkedIn Ads metrics automatically every day at 06:00 UTC.
• Manual Sync: Click Sync Now under Intelligence → LinkedIn Ads to trigger an instant data sync.
• Status Indicators:
  • Connected (Green): Integration linked and active.
  • Connecting (Yellow): Data sync in progress.
  • Expired (Red): Token access revoked or expired. Click Re-authenticate to sign in again.

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5. Data Privacy & Safeguards

• Read-Only Scopes: Septra uses strict read-only LinkedIn API scopes. Septra cannot launch campaigns, edit targeting, or modify ad copy directly.
• Data Isolation: Your LinkedIn ad telemetry is isolated to your workspace and encrypted in transit and at rest.

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6. Troubleshooting & FAQs

Q: Why is my LinkedIn Ad Account not appearing in the list?

Ensure your LinkedIn profile has been granted explicit access to the ad account inside LinkedIn Campaign Manager (linkedin.com/campaignmanager). If you were recently added to an ad account, sign out and sign back in to refresh permissions.

Q: What firmographic breakdowns are available to AI agents?

AI agents review aggregated job function, seniority, industry, and company size performance to suggest targeting refinements for your B2B campaigns.